Cultivating Purposeful Growth Together

We believe in crafting a compassionate space where passion and learning go hand in hand. You’re encouraged to embark on your own self-discovery journey, supported by empathetic guidance designed to awaken your true potential.

Empowering Journeys Through Resilience

Using empathy and compassion, we guide you through obstacles, empowering you to transform past experiences into purposeful pursuits. With personalized mentorship, we foster resilience and inspire growth, helping you embrace the fullness of life's journey.


Discovering Fulfillment And Legacy Together

With nurturing guidance, we illuminate paths to fulfillment. Delve into the heart of purpose as you weave together past lessons and future dreams, crafting a legacy that mirrors your deepest aspirations and truest self.

Transformative Community Insights

Explore how an inclusive and community-driven approach transforms personal challenges into growth opportunities, leveraging humor and empathy to support diverse backgrounds on their unique journeys.

Transforming Pain Into Purpose

25 years of inspiring hope through passion, drive, and purpose, rooted in faith and compassion.

Guided by Faith and Passion

Supporting transformation with passion, perseverance, and faith across diverse challenges and backgrounds.

Faith-Driven Leadership

Driving inspiration and hope, turning challenges into opportunities with heartfelt perseverance and faith.

Empathy-Driven Growth

Cultivate self-discovery through humor and empathy, embracing growth within a supportive community.

Inclusive Supportive Environment

Access a nurturing environment that empowers diverse individuals to connect and achieve meaningful growth.

Purposeful Movement

Join a movement fostering love, laughter, and purpose through everyday learning and shared experiences.

Felicia Rouse

Founder and Visionary



My journey began in early education, where my leadership shone through as a pre-k teacher, field coordinator and center director. I later taught middle and school students, guiding them to discover their purpose. I was raised in a rural area in Florida that didn’t have a lot of opportunities for me to flourish. I had my daughter after I graduated high school then pursued a degree in Fashion Merchandising. I left college unfulfilled and with incomplete on my transcript. I had my son shortly after. I decided to make a life for my children and worked to support us. I always knew that I had a knack for resolving issues and uplifting spirits. I eventually pursued a career in early education in childcare. I enjoyed building relationships with the staff/teachers, parents and the communities where we were located.


I later taught middle and high school students. I was awarded “Teacher of the Year” in my third year of teaching. My students helped me extend growth, wisdom and joy in my journey as an educator. I am dedicated to promoting guidance, compassion and sharing the love I have through my faith. With a master’s in early education (with a concentration in administration, management and leadership) my passion and vision are the cornerstone of H.E.E.L.E.N, creating a nurturing space for all.